A new pay as you drive motor insurance policy has been launched by Norwich Union.

The new cover available online is designed to give drivers greater control of their motor insurance with expected savings of up to one-third on their premiums.

Motorists interested in learning how they might benefit from Norwich Union Pay As You Drive car insurance should go online to get a quote and learn how different mileage and use of the vehicle will affect their premium. They can then purchase the insurance policy online ? and receive up to 10% discount for buying online.

The website also guides the motorist through a selection process to make sure that Pay As You Drive insurance is suitable for them. If it turns out that the motorist would be best suited with a traditional motor insurance product, they will be guided to the Norwich Union Direct motor insurance page, enabling them to purchase traditional motor insurance online. Motorists who stand to benefit from Pay As You Drive car insurance are guided directly to the quote page.

Norwich Union launched Pay As You Drive car insurance in October of last year aimed at two different age ranges ? one for young drivers aged 18 to 23, and one for motorists aged 24 to 65. Tariffs begin at less than 1 pence per mile for drivers over 24, and less than 5 pence per mile for young drivers. In addition to the usage-based tariff, the premium also includes a fixed monthly fee to cover risks such as fire and theft. Both groups of motorists are expected to be able to save up to one-third on their motor insurance premiums.

Iain Napier, director of Norwich Union Pay As You Drive insurance, comments... "Pay As You Drive insurance offers motorists greater choice, control and flexibility in their motor premiums. We have received terrific feedback and take-up of the policy since we launched three months ago. Buying online is just the latest step for Pay As You Drive insurance ? watch this space for additional exciting developments from Norwich Union.?