Nescafe has taken out a medical insurance policy for one of its staff that will pay out £2 million: but only for one specific condition.
The policy covers the company against Dave Roberts losing his sense of smell. That's because Roberts is an expert coffee taster who travels the world looking for new varieties of beans to include in blends.
Although Roberts's work also involves tasting the coffee, it's the sense of smell that's important. The tongue alone can only distinguish between five basic tastes. Adding in smell helps distinguish thousands of subtler variations of flavour.
The policy isn't a record even for the narrow field of the sense of smell. A Dutch wine expert once insured his own nose with a policy that could pay out up to £4 million.
And nose insurance has a long history. 1940s American actor Jimmy Durante, who had a distinctive large nose and resulting nasal voice, insured his beak against an injury that might leave him with a "normal" style of speech.