A price comparison site says seven percent of people spend more on coffee than on life insurance. It's a creative way of highlighting an issue, though not necessarily representative.
According to Confused.com life insurance, only 40% of adults have life cover, while 30% specifically say they consider it too expensive. Confused.com noted that life cover can start at 17p a day which is less than a tenth of the price of a coffee at a leading chain.
Other spending the firm highlighted included mobile phone tariffs (76% spend money this way), music and DVDs (27%), gym fees (17%) and bought lunches at work rather than a packed lunch (17%): all of these cost significantly more than life insurance.
To be fair, the stat about the 7% of people who buy a coffee every day isn't an entirely fair comparison: the chances are these people are much more likely to be younger people without financial dependents.
However, 35% of those without life insurance say they have children, while 69% are in a relationship. That does raise some concerns, though the stats don't say how many of those concerned are sole or primary breadwinners in a family.