Chinese insurers are reportedly marketing life insurance policies as a romantic gesture or an engagement or wedding gift.
Financial Times correspondent Patti Waldmeir covered the topic to mark the recent Qixi, the Chinese equivalent to Valentine's day. She says insurers such as "Red Rose" are now marketing life policies that rack up bonuses every time a couple reaches a wedding anniversary, the golden 50th anniversary earning a particularly large reward.
In many cases such policies only pay out to the woman, a feature marketed to brides who often come off worse in divorce disputes since changes to Chinese law last year that mean women no longer automatically get half of their husband's pre-wedding property.
Some women are reportedly pressuring their husbands-to-be to pay for such policies as a financial symbol of their commitment, while in other cases the groom's parents stump up the premiums as a wedding gift. If the couple do divorce, the wife will be able to cash in on the early surrender value of the policy regardless of who actually paid in the money. That could be added incentive for husbands to make sure their marriages work.